Video commerce at eTail
It’s now been two weeks since Liveclicker attended the eTail West show in San Antonio. I thought it would be valuable to our readers if I shared some of the key video takeaways I pulled from the show....
View ArticleVideoEmail Wins Best Solution at 2014 Netineo Online Video Awards
Early this March, VideoEmail was awarded “Best Solution” in the category “New Uses” at the 2014 Online Video award ceremony hosted by Netineo in Paris. Liveclicker’s solution was elected by a jury of...
View ArticleBringing the Small Screen to Email
As the world’s most popular storytelling medium, video has perennially promised a way to not only create more dynamic email experiences, but also drive up engagement within the channel.… Read On »
View ArticleVideo Commerce Success Step 1: Create Compelling Video Content
A couple weeks ago, Liveclicker hosted the exclusive webinar: 5 Steps to Video Commerce Success. In this webinar, eBags’ President and COO, Rob Cassidy, and Liveclicker’s VP Market Development, Justin...
View ArticleVideo Commerce Success Step 2: Conduct A/B Testing
Last month’s Liveclicker webinar, “5 Steps to Video Commerce Success,” focused on the steps every retailer should take to achieve maximum ROI with video. To follow-up last week’s blog post, “Video...
View ArticleLiveclicker Releases Study to Help Retailers Accelerate Video Programs
“5 Steps to Video Commerce Success” aggregates data from top retail sites to illuminate a path toward sustained improvements in e-commerce video performance. Liveclicker, Inc., the leading provider of...
View ArticleUpcoming Webinar: Integrating Video into Your Omni-channel Retail Strategy
Liveclicker is hosting an exclusive webinar on omni-channel video marketing next Wednesday, April 30th at 10:30AM PST. The webinar, entitled “Integrating Video into Your Omni-channel Retail Strategy,”...
View ArticleVisit Liveclicker at Magento’s Imagine eCommerce and IBM’s SmarterCommerce...
Liveclicker is on the road again! This month we will be attending not one, but two industry events promoting our VideoCommerce Solution. The first of the two will be Magento’s Imagine eCommerce...
View ArticleWebinar Recap: Integrating Video into Your Omni-channel Retail Strategy
Omni-channel marketing can be an effective way of solidifying your brand identity and spreading awareness, but only if you have the right strategy. It is important to keep your messages consistent and...
View ArticleLiveclicker Empowers Magento Stores with Integrated Video Commerce Solution
The VideoCommerce Essentials Magento Extension helps retailers easily integrate video on-site to increase engagement, conversion and search rankings. Liveclicker, Inc, the leading provider of video...
View ArticleVideo Commerce Success Step 3: Focus Efforts on SEO and Distribution
Today I will be continuing my 5 part blog series of last month’s webinar, “5 Steps to Video Commerce Success” featuring Justin Foster, Liveclicker VP Market Development, and Robb Cassidy, eBags...
View ArticleVideo Commerce = SmarterCommerce
Earlier this month, Liveclicker enjoyed an exciting opportunity to represent e-commerce video and our company’s video commerce platform at IBM’s SmarterCommerce conference in Tampa, Florida. I was [and...
View ArticleVisit Liveclicker Booth #761 at IRCE next week!
Liveclicker is excited to announce that we will yet again be exhibiting at IRCE next week! This year IRCE takes place in Chicago, Illinois, June 10th – 13th. … Read On »
View ArticleThe Buzz around video at IRCE
Video was a hot topic at the 10th annual IRCE event held in Chicago, Illinois earlier this month. Sukhinder Singh Cassidy, Chairman & Founder of Joyus, gave a keynote on How the Video Experience is...
View ArticleVideo Commerce Success Step #4 – Dive Into Video Analytics
One obstacle several e-commerce retailers run into when launching their online video program is how to effectively measure its success. Today’s post will address this issue and highlight video...
View ArticleVideo Commerce Success Step #5: Use A Video Solution Designed For E-commerce...
Online retailers often struggle with the idea of building an e-commerce video program because of how daunting and time-consuming the task can be. The good news is that there are video commerce...
View ArticleHome Depot’s Blinds.com Increases Video Engagement 99% and Bolsters Revenue...
Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, today announced that Blinds.com has realized significant gains using Liveclicker’s VideoCommerce...
View ArticleClient Spotlight: Under Armour uses video to celebrate female athletes
Liveclicker is fortunate enough to work with some of the most innovative video programs in the eCommerce industry. This week I want to highlight Liveclicker client, Under Armour, for stepping outside...
View ArticleThe Evolution of a Video Program – Phase 1
Last month Liveclicker’s Senior Video Strategist, Kenna Hilburn, and Liveclicker’s Director of Marketing, Jen Fahey, teamed up to discuss best practices on how to manage and grow your video program...
View ArticlePhase 2 – Exploring Different Types of Video Content
Now that you know how to best publish and analyze product videos from last week’s blog post, it’s time to explore phase 2 of the “Evolution of a Video Program” webinar: experimenting with different...
View ArticleEvolution of a Video Program: Phase 3 – Adding New Video Placements
This week, I am continuing my series coverage of the exclusive Liveclicker webinar, “The Evolution of a Video Program,” with phase 3 – adding new video placements.… Read On »
View ArticleHow Live Video Can Alleviate Marketing’s Biggest Problems
When asked in a recent survey from Korn Ferry about what keeps them up at night, the Chief Marketing Officers polled found a common theme among their top concerns.… Read On »
View Article5 Key Take-Aways from BrandLive’s Customer Summit
I recently had the opportunity to attend BrandLive’s Customer Summit in Portland, Oregon. It was amazing to see top brands embracing live video broadcast as a way to better connect with consumers and...
View ArticleFuture of Email – Chicago
On Wednesday, March 25, top thought-leaders and marketers will converge in Chicago for the second installment of the “Future of Email” event. The inaugural event took place in San Francisco in January...
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